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New staple

I’ve never used baking powder before purchasing this, but needed something to help prevent my concealer from creasing and blur the fine lines around my eyes. This stuff is AMAZING and does it exactly what it says

[This review was collected as part of a promotion.] The Easy Bake Loose Powder in Ube Birthday Cake is a must-have! Lightweight, finely milled, and with a soft lavender glow, it sets makeup beautifully while adding a subtle brightness. Long-lasting and fun!

[This review was collected as part of a promotion.] The Huda Beauty Easy Bake LoosePowder in the shade Ube Birthday Cake is exactly what I expected. It's literally the pink brightening setting powder for darker complexions. Per usual it is smooth & finely milled. I don't know what I was expecting, quite honestly I was a little scared but pleasantly surprised.

[This review was collected as part of a promotion.] the huda beauty ube powder is so good leaves a cute pink undertone around my eyes and cheek area which looks super cute I highly recommend it doesn’t crease at all and feels super light on the skin not cakey at all

this is so finely milled it creates a beautiful blurring effect on the skin. this formulation is pristine.

ONE WORD: BLUR. Lasts all day, not oily

Y’ALL she’s forreal that girl! Sometimes I’ll bake, sometimes I’ll legit throw it all my whole face if I wanna be super matte and sometimes I will take just the thinnest bit under my eyes and T zone. Whatever you wanna do, it is so good. DOESNT BREAK ME OUT.

Tones the look of a too yellow concealer!

I love it! I feel like a lot of concealers are too yellow! I have light/med complexion and I love it! It took the place of the cherry blossom one in my routin! I do love Hudabeautys loose powders they took over after givenchy prism libre changed their formula! I used to use #3 the pink one!

Run!!! Everyone needs this!!!

[This review was collected as part of a promotion.] I am obsessed! I am honestly no makeup pro at all so I'm telling you from an amateur perspective, this is incredible! My skin looks so smooth and natural with a slight glow. While I'm not amazing with makeup, I am very picky about what I use and I am my own worst critic and I will pick apart each square centimeter of my face to make sure it looks perfect with no lines or weird texture. Discovering this has brought my makeup game up. I'm just so impressed with the texture of my skin and the subtle glow this gives. I'm stocking up!!!!

(This review was collected as part of a promotion.) I love Huda beauty setting powders and this colour is amazing, I thought it would be too pink but once used it does brighten my under eyes. I also add extra in the sides of my face to enhance my blush and if I’m using a cream blush it sets it. I really like it.

So pretty!!

[This review was collected as part of a promotion.] I recently got a box of Huda's new Easy Bake Loose Powder in the shade: Ube Birthday Cake, and this is such a gorgeous powder. I have been using it for more than just baking, that's for sure. This beautiful purply pink shade looks amazing used as highlighter, contour, eyeshadow and yes, even as a topper for my lipstick. I will be using this a LOT, and will definitely be purchasing more.

My favorite setting powder formula!

[This review was collected as part of a promotion.] The best setting powder on the market! I have fair skin and the new shade still works for me! I know it was marketed towards darker skin tones, but I feel like it is still a universal shade. It’s not too vibrant but still leaves the skin looking bright and airbrushed with a hint of light purple. I love huda’s powder!!

Another perfect product!

[This review was collected as part of a promotion.] Everything that HUDA Beauty makes is nothing short of perfect! I absolutely love their formula and the way it makes my skin look flawless throughout the day. This product has been a GAME CHANGER for sure and it’s now in my top favs for makeup this year! Truly recommend