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[This review was collected as part of a promotion.] i love this shade!! the shade is very intimidating but you done look purple after using it. i used it to set my crème blush and it did so perfect. definitely adding this to my daily routine! it leave the nicest color on your face without it being too much.

Meh. Not great for light to medium skin tones

[This review was collected as part of a promotion.] So I had really high hopes that this lilac-colored powder would work for my light-medium skin tone, but sadly it just made me look ill. Definitely looks way more fabulous on medium to deep skin tones. Outside of the color, the formula is really nice: immediately blurs and mattifies.

[This review was collected as part of a promotion.] I love love love this powder! It does an amazing job with setting my makeup and making it last the whole day! I have found that it makes my foundation and concealer last much longer! It also has a nice smell to it!

The Prettiest Baking Powder!!

[This review was collected as part of a promotion.] Absolutely love this new baking powder! It is such a pretty pink shade! It looks so pretty on my face and I have received a lot of compliments. Another amazing product from Huda Beauty! You need this!

So good

[This review was collected as part of a promotion.] I love this new hood of beauty powder product, especially the color. The Ube is absolutely gorgeous underneath the eyes and all over the face. It’s subtle yacht gorgeous and you can notice it in certain lights. This is an absolute must have.

So GOOD!

[This review was collected as part of a promotion.] The texture is so finely milled that it feels weightless on the skin, and it does an amazing job of locking in my makeup without looking cakey or dry. I especially love how it smooths out my under-eye area and blurs any fine lines—perfect for an airbrushed finish.

A must-have now in my glam routines!

I was intimidated at first to try this new shade, but it took me by surprise and I absolutely love it!! The shade is beautiful pinky lilac and honestly it will work on any skin colour! Thank you Huda!

[This review was collected as part of a promotion.] as soon as i saw this new ube birthday cake shade, i knew i had to try it. huda beauty's easy bake loose powder is one of my favorites and this did not disappoint!! this shade has been perfect for my under eye area since it gives a nice slightly lilac-tinted brightening finish.

[This review was collected as part of a promotion.] Not gonna lie I was scared of this but I had to try it and the hype is real for a reason. So good so matte and really brightens up my under eyes. Helps my concealer stay uncreased. This is quickly becoming my favorite setting powder

[This review was collected as part of a promotion.] This powder is my favorite right now. The texture of this powder is extremely fine. It's wonderful for finishing my makeup. It makes my foundation last much longer. I also like to use it after my concealer and it doesn't leave marks on that area. I really loved the blues effect on my skin. It smells so good too.

the best blurring setting powder i’ve ever used in my life

Cool undertone perfect matches

[This review was collected as part of a promotion.] Love this setting powder! I have the cherry blossom color and was very excited to try a more saturated pink for the ube birthday cake. The updated packaging is so functional and nice. I will use ube for full fave makeup days as it is a nice blush topper. The cherry blossom is more neutral for daily wear.