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excellent product

bought this thinking it was a gimmick. my brunette coloured hair is quite fine & i didn't hold much hope but this is a game changer. I wash my hair 4/ 7 days but only use every 2nd or 3rd wash. when I do use it I find I do not have to saturate my hair as per instructions and tend to go for the top layers before massaging through, my hair when washed is super soft and manageable with no dryness at all. about to add another bottle to my 'basket'

Miracle product!!!!

This is a must have if you have bright blonde hair and also have city water. My hair looked horrible, brassy and dingy from my water. I sprayed this liberally all over and left it on for 3-5mins. It does dry your hair out but if use a good conditioner or hair mask and leave it on for 5mins it does fine. This product removed all the buildup and brass from my hair! It’s a miracle product and I will be purchasing again!! Thank you Color WOW for an amazing product!!

must have

this product is well worth the money. when you have City Water it tends to ruin highlights or color. using this product brings what you had before back you will not be let down by this product

Very happy with the results I got with this WOW

I have virgin grey hair and was not happy with the dull color so I tried this and WOW what a difference. I have well water without a softener and my hair was getting dull. My hair stylist said it was from the water I use so I tried this and it works great and to try

My hair looks better with this then with purple wash products. I love this stuff!

It works!

I recently moved to a new house with Iron and Magnesium in the water. Everything turns yellow, including my hair. Found this product after specifically searching for a product to combat yellow due to minerals. read the reviews and gave this a try. While it is not the same a salon miracle, it definitely lifts the copper yellow straw colour from my hair. I spray my hair until it feels wet, leave it for 3 minutes, shampoo with a purple shampoo followed by another moisturizing shampoo (Davines) and moisturizing mask conditioner (Davines). I just arrived at my hairdresser for full head of foils and she commented how great the condition and colour of my hair is! winner!

Didn't meet expectations.

I saw amazing reviews for this product and was dying to try. Unfortunately, it left me disappointed. It made my hair feel extremely dry, crunchy, and SO tangled. I love all my other Color Wow products, but this one was not worth it.

Helps keep my blonde bright!

I have extremely hard well water. We have a water softener and taken many steps to remove the excess minerals. Since using this I can tell a difference in my chemically treated blonde hair.

Honestly I love this brand and I feel like everything does what it says it does EXCEPT THIS this dried my hair out and did absolutely nothing I would much rather just buy a good shower filter this did nothing sorry

works perfectly, i have hard water and this is a staple for me.

I'm a prepper

When your spending money on your hair and your doing a rinse just before your shampoo and conditioner, if your like me, there's a ton of product alreat there and the rinse alone doesn't feel like you're ready for the next step. Dream Filter makes me feel like I've invested 1-3 minutes getting ready, and instead, my hair feel like it's prepped and ready for the next step of shampoo and conditioner.

Wanted to love it..

I consistently wash my hair in well water with high iron deposits and having white blonde hair is probably the Bain of my existence. Seeing this online and reading rave reviews I was super excited to try it. Unfortunately for me it dried out my hair so fast that I am now 3 or 4 masks in and its still not back to how it was. I have curly hair for reference so maybe because my hair is naturally fairly dry that was the problem? Regardless - yes it brightened my hair ( a little bit) but was not night and day difference and the effects it had on my hair long term weren't worth it. Better off using a clarifying shampoo and toning at home - less damaging and better results