Recovery Shampoo

4.6 806 reviews
Recovery Shampoo
Cleans | Replenishes | Nourishes A luxurious, lathering shampoo with a clean but hydrating finish. ... Learn more

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  • Description

    Cleans | Replenishes | Nourishes

    A luxurious, lathering shampoo with a clean but hydrating finish.

    Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.

    Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

    • All hair types, especially hair that’s damaged or in need of extra care
    • Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments.
    • Safe for color-treated and chemically treated hair.

    OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

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  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

Cleans | Replenishes | Nourishes

A luxurious, lathering shampoo with a clean but hydrating finish.

Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.

Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

• All hair types, especially hair that’s damaged or in need of extra care
• Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments.
• Safe for color-treated and chemically treated hair.

OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

Work a dab of the product into a lather between the palms. Apply to wet hair and massage into the scalp starting at the nape of the neck, then work into a lather at the ends. Rinse thoroughly. For best results, follow with your favorite Virtue conditioner (Replenishing, Full, Soft). Advice Virtue shampoos are very concentrated care products, so we recommend emulsifying the product beforehand in the palm of the hand with a little water, lathering it up before apply it directly to the hair.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Acrylates Copolymer, Sodium Methyl Isethionate, Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Cyamopsis Tetragonoloba (Guar) Gum, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, Caprylyl Glycol, Coconut Acid, Sodium Isethionate, Butylene Glycol, Tocopherol, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Sodium Laurate, C11-15 Alketh-7, Lactic Acid, Trideceth-12, C12-16 Alketh-9, Sodium Acetate, Isopropanolamine, Ethylhexylglycerin, Cellulose, Parfum (Fragrance), Phenoxyethanol, Sodium Hydroxide, Citric Acid, Sorbic Acid, Disodium EDTA, Sodium Chloride, Potassium Sorbate, Mica, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).

Reviews

4.6/5
805 reviews
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4.6/5
805 reviews
Rating star Rating star Rating star Rating star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

Maria C.

08/11/2024

1/5
User Review without direct purchase

Didn't work at all

Didn't work for my hair, it left my hair feeling even more dry

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Tricia G.

29/10/2024

5/5
User Review without direct purchase

Saved my Hair

I use heat in my hair almost everyday. As I got older and let my grey grow out, the texter was changing. I found the Virtue line and it has restored my hair. It's soft, shiny and healthy. I get compliments almost everyday thanks to the Recovery Shampoo and Conditioner.

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Sandi S.

27/10/2024

5/5
User Review without direct purchase

Great shampoo

Great shampoo, I highly recommend it. Worth the expensive price.

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Marina Z.

22/10/2024

5/5
User Review without direct purchase

I love this range for my hair

I’m in love with recovery range of virtue! I always think that shampoo is base there is not much from shampoo but it’s not about virtue! Even after shampooing I feel my hair like silk! Best of the best

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angie9461

17/10/2024

5/5
User Review without direct purchase

Save my extremely damaged hair

I"m not sure what kind of magic this is but it has saved my hair! I got the shampoo and conditioner and after one use I felt a huge difference. I have badly damaged hair from over processing and this feels like it might help my hair grow out. I love this brand and I'm going to continue to use their products.

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Recommend this product: Yes

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Kim R.

07/10/2024

5/5
User Review without direct purchase

Wonderful shampoo

I love this shampoo (and conditioner). One of the best I’ve used! Sadly the conditioner is out of stock so I can order it and get the 25% discount today. Well worth the money!

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Dhyana W.

03/10/2024

5/5
User Review without direct purchase

Luxurious Experience

Shampoo has a luxury feel - concentrated and moisturizing - too pricey to continue with it though.

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Sherry B.

23/09/2024

5/5
User Review without direct purchase

Great shampoo

Best shampoo I’ve ever used. My hair is so healthy.

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Linda L.

22/09/2024

5/5
User Review without direct purchase

This has been my go

This has been my go to shampoo for several years now.

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Amanda B.

20/09/2024

5/5
User Review without direct purchase

Love me some Virtue Recovery!

I love the Virtue as a brand, recovery is probably my favorite. Just makes my hair feel strong.

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Collette M.

17/09/2024

5/5
User Review without direct purchase

Love this shampoo!! I feel

Love this shampoo!! I feel like my hair is healthier

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Tina S.

13/09/2024

5/5
User Review without direct purchase

Must Have!

I have been using this shampoo for years! Love it, keeps my processed blonde hair looking healthy and feeling strong.

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Kristin A.

08/09/2024

5/5
User Review without direct purchase

Silky Smooth

This shampoo (and matching conditioner) makes my hair silky smooth. The difference from before is very noticeable- to the touch and eyes.

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Isabelle S.

07/09/2024

5/5
User Review without direct purchase

My hair is healthier! I

My hair is healthier! I also use the un-frizz cream and the combo is perfect.

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Virtue® isn’t quite like other hair care brands. That’s because we’re a biotech company revolutionizing hair health.

Discovered by bioscientists working in regenerative medicine, our Alpha Keratin 60ku® is clinically proven to replenish keratin lost due to daily damage, restoring hair to its healthiest state.