Fullest Volumizing Mascara

3.9 3,208 reviews
Fullest Volumizing Mascara
A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking or ... Learn more

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  • Description

    A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking or smudging.

    What Else You Need to Know:
    The violin-shaped brush thickens and defines lashes from root to tip with fluffy, flexible fullness you can’t miss. Potent levels of haircare ingredients promote fuller-looking lashes with every coat. Smudge-free, flake-free, and safe for sensitive eyes and contact lens wearers. New lighter, mono-material tube reduces carbon emissions by 39% and waste by 22%.*

    *Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate.

    Size: 9.5ml

    Read more

  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking or smudging.

What Else You Need to Know:
The violin-shaped brush thickens and defines lashes from root to tip with fluffy, flexible fullness you can’t miss. Potent levels of haircare ingredients promote fuller-looking lashes with every coat. Smudge-free, flake-free, and safe for sensitive eyes and contact lens wearers. New lighter, mono-material tube reduces carbon emissions by 39% and waste by 22%.*

*Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate.

Size: 9.5ml

How to Use:
- Nestle the brush into the base of lashes and glide upwards, wiggling from side to side.
- Apply several coats for more volume and dimension.
- Use the tip of the brush to separate and define hard-to-reach lashes.

AQUA/WATER/EAU, CERA ALBA/BEESWAX/CIRE D'ABEILLE, SYNTHETIC BEESWAX, GLYCERYL STEARATE, GLYCERIN, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, DIMER DILINOLEYL DIMER DILINOLEATE, STEARIC ACID, PALMITIC ACID, ETHYLHEXYL POLYHYDROXYSTEARATE, POLYGLYCERYL-6 POLYRICINOLEATE, JOJOBA ESTERS, ACACIA SENEGAL GUM, PANTHENOL, BENZYL ALCOHOL, CAPRYLYL GLYCOL, SODIUM HYDROXIDE, XANTHAN GUM, CAPRYLHYDROXAMIC ACID, ARGININE, LAURIC ACID, MYRISTIC ACID, ARACHIDIC ACID, OLEIC ACID, TOCOPHEROL. MAY CONTAIN/PEUT CONTENIR (±): CI 77499 (IRON OXIDE).

Reviews

3.9/5
3,208 reviews
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3.9/5
3,208 reviews
Rating star Rating star Rating star Empty star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

Marionable

29/11/2024

3/5
Testers' review

Fine for everyday use

I received the Ilia Fullest Volumizing Mascara in Classic Black from PinchMe in exchange for review. The tube is thick, ergonomic to hold, & easy to use. For day-to-day wear, this mascara is fine. I did experience some occasional smudging. I found the hourglass wand a bit challenging to navigate, especially on my lower lashes. I also feel like the wand shape caused the product to clump up in a weird way when being returned to the tube, and the stopper eventually got semi-clogged with clumpy product that would then transfer to the lashes. I think this would be a good product for someone who only uses mascara on the upper lash line.

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Jamie67

29/11/2024

5/5
Testers' review

I received this product for free from PINCHme for testing purposes. I love ILIA and this mascara worked beautifully.

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Recommend this product: Yes

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Soldiergirl729

26/11/2024

1/5
Verified buyer

Not great. Weird wand too

Horrible. Smudges and smears big time. I would not recommend. The wand makes no sense.

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KateP88

25/11/2024

1/5
Verified buyer

Weird smell

I want to love Merit mascaras so much because they wash off so easily and make my lashes look amazing, but they always end up smelling weird and making my eyelids irritated.... not sure if anyone else has this problem. This is my third tube that has ended up smelling weird about a week after opening :(

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13Swiftie22

18/11/2024

1/5
Verified buyer

Terrible!

This mascara is so clumpy! I love the other one but this one makes my lashes feel so heavy and stubby. Save your money!

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CatSolo

16/11/2024

3/5
User Review without direct purchase

Clean Formula, Clumpy Lashes

I love Ilia mascara and tend to have pretty sensitive eyes that are easily irritated by most eye makeup. The clean formula has literally never given me issue and I'm a loyalist to their mascara; however, the Fullest Volumizing Mascara seems to clump more than the Limitless Lash Lengthening Mascara making application messier and eyelash definition/separation worse. I definitely will not be buying this one again, but if you like clumpy lashes, it might be for you. I'll stick with their limitless mascara going forward.

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tatees

15/11/2024

2/5
Testers' review

Wouldn’t buy again

I really like this brand in general but this mascara is definitely more of a miss. It looks really nice but it doesn’t dry, it also has a really strong scent to it which irritates my eyes.

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MyReviewSarah

12/11/2024

3/5
Verified buyer

Makes your lashes look good but does. not. dry. It also makes you look like a raccoon at the end of the day and flakes. I’ve tried many mascaras but this one was not the greatest :(

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ninatess

11/11/2024

5/5
User Review without direct purchase

Favourite mascara!

I've been repurchasing this mascara for over a year now and I love it! I've tried so many mascaras and this is the only one that I've found that doesn't have a problem in some way and doesn't clump or smudge. It makes my lashes look so long and I get so many compliments on them now.

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Recommend this product: Yes

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lekshmy

06/11/2024

5/5
Verified buyer

Ilia Limitless Lash Mascara delivers natural-looking, defined lashes with buildable volume. Its dual-sided brush separates and lifts lashes, while the formula feels lightweight and stays smudge-free. Great for sensitive eyes!

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Recommend this product: Yes

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christine842

02/11/2024

3/5
Verified buyer

Could be better

I would love this mascara if it didn’t run under my eyes within an hour… at first I thought it was the summer heat when I first started wearing this in August, but nope- even in cold weather. It does give great volume and pigment, and I love that it’s clean and doesn’t irritate my eyes. Wished it was more waterproof.

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Recommend this product: Yes

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kristalitaaa

29/10/2024

3/5
Verified buyer

Doesn’t hold

I love that it’s a clean product but it would be running by 2 pm

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bhmash

26/10/2024

5/5
Verified buyer

Have used this for years and I love it. Doesn’t clump and easily comes off.

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Recommend this product: Yes

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Jennavictoriab

26/10/2024

2/5
Verified buyer

Loved brush and application but smears. I do not wear mascara on my bottom lashes, and after about an hour, my under eyes were black.

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We believe in skin that looks like skin—and radiance that comes naturally. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, potent formulas that protect and revive your skin.

ILIA