Flo Etry - Vital Natural Serum

4.7 255 reviews
Flo Etry - Vital Natural Serum
Rich-oil blend moisturises strands from root to tip for instantly plump, plush, juicy curls. No ... Learn more

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  • Description

    Rich-oil blend moisturises strands from root to tip for instantly plump, plush, juicy curls. No weight or greasy feel!

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  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

Rich-oil blend moisturises strands from root to tip for instantly plump, plush, juicy curls. No weight or greasy feel!

Apply to wet hair after washing and conditioning with Hooked and Coco-Motion. Working section by section, use fingers or a comb to distribute evenly, throughout lengths.

WATER/AQUA, BEHENTRIMONIUM METHOSULFATE, CETEARYL ALCOHOL, COCOS NUCIFERA (COCONUT) OIL, PEG-40/PPG-8 METHYLAMINOPROPYL/HYDROXYPROPYL DIMETHICONE COPOLYMER, GLYCERIN, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, CARYOCAR BRASILIENSE (PEQUI) FRUIT OIL, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, HYDROLYZED RICE PROTEIN, POLYQUATERNIUM-37, DIPROPYLENE GLYCOL, PHENOXYETHANOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PPG-26-BUTETH-26, QUATERNIUM-33, CETEARETH-20, CAPRYLYL GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, PPG-1 TRIDECETH-6, FRAGRANCE/PARFUM, TOCOPHEROL, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE

Reviews

4.7/5
255 reviews
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4.7/5
255 reviews
Rating star Rating star Rating star Rating star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

Maya40

01/07/2024

5/5
Verified buyer

I am very happy with the texture and the scent. It defines my curls.

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Recommend this product: Yes

Originally posted on sephora.com

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edox

28/05/2024

1/5
User Review without direct purchase

Seems to be drying in my hair

I love the Color Wow line so much. I really only wear my hair curly in summer and I get amazing results with the shampoo, conditioner, shook and dream coat for curly hair. but the Floetry just doesn't work on my hair. it seems to dry it out which is counter intuitive. the shook works better with my hair

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jbledsoe826

25/05/2024

1/5
User Review without direct purchase

Made my hair crispy

As much as I LOVE LOVE LOVE The other curly products offered by Color Wow (and really all their products), this one did not work for me. I have fine 2c/3a hair and this made it feel crispy.

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ndelaforce

13/05/2024

5/5
User Review without direct purchase

Immediately hydrates dried and damaged curls

Immediate improvement in my curls. My hair is so dry and frizzy because I have been straightening it for so long. After using this, my hair looked shiny and the curls were actually defined. It’s actually kind of impressive!

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Recommend this product: Yes

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JCKC

01/05/2024

5/5
User Review without direct purchase

Great Product for curls

This products works so well in my daughter’s hair. Keeps her hair moisturized and curls with no frizz!

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Recommend this product: Yes

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CurlsMisbehave

05/04/2024

5/5
User Review without direct purchase

Curl Sorcery

The ONLY thing that makes sense for mixed curled hair!!!! Omg!!! This is sorcery in a bottle. My dried shedding falling out hair snapped out of it with this GOD created product!

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Recommend this product: Yes

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CE623

23/03/2024

5/5
User Review without direct purchase

As someone with 3A-3b curls, I felt it did help with frizz control and showcased my natural curl. I bought the entire line.

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Recommend this product: Yes

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Gee07

19/01/2024

5/5
User Review without direct purchase

Game changer

I couldn't for the longest time find a good product for my curls that wasn't damaging or weighed them down. But this stuff is amazing! I can use as much as I want and it doesn't weigh my hair down or make it greasy or stringy. It's not sticky, but somehow provides a very natural hold.

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Recommend this product: Yes

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micahdoo

04/06/2023

5/5
User Review without direct purchase

best moisturizer i have ever used for my type of hair (3c/4a high porosity). my hair felt moisturized but not oily. perfect balance. recommend using a heavier gel after for hold if you have my type of hair.

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Recommend this product: Yes

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corimomo

18/05/2023

4/5
User Review without direct purchase

Love that it enhances my waves and looks amazing after diffusing but it does not hold

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Recommend this product: Yes

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dollly

16/05/2023

1/5
User Review without direct purchase

Not cutting it for me

This made my curls look nice initially. The second day and later the hair felt dry and crispy and lifeless. Loved couple of other products from this brand. Wanted to love this after the reviews and pictures! but it

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teeaiiruh

13/05/2023

5/5
User Review without direct purchase

Best product for damaged curls

I absolutely LOVE this product. I am very picky about my hair and the products I use. I have fine, curly, 2B to 3A curls and I’m recovering from bleach damage. This has helped me TREMENDOUSLY.

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Recommend this product: Yes

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Katt1117

10/05/2023

4/5
User Review without direct purchase

It’s good, but not life changing

I’ve used this a few times and I like it, but it’s definitely not a one and done product. It looks it’s best followed by gel/mousse. It’s also heavy, so a little goes a long way. If you already have other curl creams that work well, this is not necessary.

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Recommend this product: Yes

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cmalaspino

09/05/2023

3/5
User Review without direct purchase

the smell oof

I love Color Wow but this serum is only okay. It’s a bit sticky and I haven’t been able to find the right place for it in my curly hair routine, but the thing that stands out the most to me is the SCENT. It smells like pear trees (notoriously bad — like male bodily fluids). Really would rather my hair did not smell like that.

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