Dream Filter - For Picture-Perfect Color

4.2 157 reviews
Dream Filter - For Picture-Perfect Color
Hard water detox removes colour-distorting minerals in 3 minutes for brighter, shinier, silkier hair ... Learn more

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  • Description

    Hard water detox removes colour-distorting minerals in 3 minutes for brighter, shinier, silkier hair

    Why it's WOW

    • Fastest, easiest 3-minute hair detox
    • Removes minerals that dull, darken and distort colour, and coarsen texture
    • Dramatically improves texture compromised by hard water residues
    For all hair types, especially colour-treated and fair shades (blonde, white, grey)

    Read more

  • Directions for use

  • Ingredients

  • Safety instructions

  • Description
  • Directions for use
  • Ingredients
  • Safety instructions

Hard water detox removes colour-distorting minerals in 3 minutes for brighter, shinier, silkier hair

Why it's WOW

  • Fastest, easiest 3-minute hair detox
  • Removes minerals that dull, darken and distort colour, and coarsen texture
  • Dramatically improves texture compromised by hard water residues
For all hair types, especially colour-treated and fair shades (blonde, white, grey)

1. Apply to dry hair before shampooing.
2. Spray evenly to saturate hair thoroughly.
3. Wait one to three minutes before shampooing.
4. For best results, follow with Color Wow Color Security Shampoo and Conditioner (both sold separately).

Water, Acrylic Acid/Acrylamidomethyl Propane Sulfonic Acid Copolymer, Cocoamidopropyl Hydroxysultaine, Sodium Polystyrene Sulfonate, Glycerin, Phenoxyethanol, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Sodium Phytate.

IMPORTANT:
Do NOT use immediately after colouring your hair. Wait at least 5-7 shampoos.

Reviews

4.2/5
157 reviews
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4.2/5
157 reviews
Rating star Rating star Rating star Rating star
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  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

jamiejamiej

23/11/2024

2/5
User Review without direct purchase

No thanks

Thought this would be great since I have hard water and colored hair. Made my hair so dry and brittle after one use. Plus spraying and soaking ur whole head takes forever. I found myself opening the bottle and pouring it on my hair or in my hands, wasting a lot of product. Not worth it.

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luly25

23/08/2024

1/5
Verified buyer

Dried my hair!!!

I was expecting to really like this product since I watched a lot of positive reviews on tiktok, but after using it my hair was totally dried and didn’t do anything to my hair tone

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Marie

06/08/2024

5/5
User Review without direct purchase

excellent product

bought this thinking it was a gimmick. my brunette coloured hair is quite fine & i didn't hold much hope but this is a game changer. I wash my hair 4/ 7 days but only use every 2nd or 3rd wash. when I do use it I find I do not have to saturate my hair as per instructions and tend to go for the top layers before massaging through, my hair when washed is super soft and manageable with no dryness at all. about to add another bottle to my 'basket'

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MissApril30

17/07/2024

5/5
Verified buyer

Miracle product!!!!

This is a must have if you have bright blonde hair and also have city water. My hair looked horrible, brassy and dingy from my water. I sprayed this liberally all over and left it on for 3-5mins. It does dry your hair out but if use a good conditioner or hair mask and leave it on for 5mins it does fine. This product removed all the buildup and brass from my hair! It’s a miracle product and I will be purchasing again!! Thank you Color WOW for an amazing product!!

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Recommend this product: Yes

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jayhawks12

22/06/2024

5/5
User Review without direct purchase

must have

this product is well worth the money. when you have City Water it tends to ruin highlights or color. using this product brings what you had before back you will not be let down by this product

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Recommend this product: Yes

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Virgingrey

17/06/2024

5/5
User Review without direct purchase

Very happy with the results I got with this WOW

I have virgin grey hair and was not happy with the dull color so I tried this and WOW what a difference. I have well water without a softener and my hair was getting dull. My hair stylist said it was from the water I use so I tried this and it works great and to try

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Recommend this product: Yes

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Hawaii21

09/06/2024

5/5
Verified buyer

My hair looks better with this then with purple wash products. I love this stuff!

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Recommend this product: Yes

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KERRI2210

09/05/2024

5/5
User Review without direct purchase

It works!

I recently moved to a new house with Iron and Magnesium in the water. Everything turns yellow, including my hair. Found this product after specifically searching for a product to combat yellow due to minerals. read the reviews and gave this a try. While it is not the same a salon miracle, it definitely lifts the copper yellow straw colour from my hair. I spray my hair until it feels wet, leave it for 3 minutes, shampoo with a purple shampoo followed by another moisturizing shampoo (Davines) and moisturizing mask conditioner (Davines). I just arrived at my hairdresser for full head of foils and she commented how great the condition and colour of my hair is! winner!

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Recommend this product: Yes

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MadalynKay

05/05/2024

2/5
Verified buyer

Didn't meet expectations.

I saw amazing reviews for this product and was dying to try. Unfortunately, it left me disappointed. It made my hair feel extremely dry, crunchy, and SO tangled. I love all my other Color Wow products, but this one was not worth it.

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Kristi0521

25/04/2024

4/5
User Review without direct purchase

Helps keep my blonde bright!

I have extremely hard well water. We have a water softener and taken many steps to remove the excess minerals. Since using this I can tell a difference in my chemically treated blonde hair.

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Recommend this product: Yes

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Becca420smoke

07/04/2024

1/5
User Review without direct purchase

Honestly I love this brand and I feel like everything does what it says it does EXCEPT THIS this dried my hair out and did absolutely nothing I would much rather just buy a good shower filter this did nothing sorry

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ateyad

02/04/2024

5/5
User Review without direct purchase

works perfectly, i have hard water and this is a staple for me.

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Recommend this product: Yes

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Carmelow

05/03/2024

5/5
Verified buyer

I'm a prepper

When your spending money on your hair and your doing a rinse just before your shampoo and conditioner, if your like me, there's a ton of product alreat there and the rinse alone doesn't feel like you're ready for the next step. Dream Filter makes me feel like I've invested 1-3 minutes getting ready, and instead, my hair feel like it's prepped and ready for the next step of shampoo and conditioner.

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Recommend this product: Yes

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kaylagoodfellow

22/02/2024

2/5
User Review without direct purchase

Wanted to love it..

I consistently wash my hair in well water with high iron deposits and having white blonde hair is probably the Bain of my existence. Seeing this online and reading rave reviews I was super excited to try it. Unfortunately for me it dried out my hair so fast that I am now 3 or 4 masks in and its still not back to how it was. I have curly hair for reference so maybe because my hair is naturally fairly dry that was the problem? Regardless - yes it brightened my hair ( a little bit) but was not night and day difference and the effects it had on my hair long term weren't worth it. Better off using a clarifying shampoo and toning at home - less damaging and better results

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We deliver tomorrow’s haircare technology, today
At Color Wow, we focus on one thing: solving your toughest hair problems and delivering the WOW factor. Whether it’s color protection, frizz control, or thicker, fuller hair that you’re after, our first-of-a-kind formulas have forever changed the hair game and have been honored with over 100 major beauty awards.

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