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Description
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Hydrates | Nourishes | Repairs
Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.
Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.
Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
IDEAL FOR
• A broad range of soft waves to highly textured curl patterns.
• Safe for color-treated and chemically treated hair.
KEY CLAIMS
• 96% of women said their hair was healthier and easier to style after 1 week.**
• 94% of women said their curls were bouncier after 1 week.*
• After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.*
• 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.*
*Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.
**Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.
- Directions for use
- Ingredients
222 reviews
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222 reviews
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appstate931
04/12/2024
5/5
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misskriss46
04/12/2024
5/5
Made waves wavey-er
I have slightly wavy hair, but occasionally I like more of those waves to come out, so I was really excited to try this shampoo and conditioner. After using both, I definitely noticed a difference in the amount of waves in my hair. I love that I can just switch up products and achieve the kind of natural waves with this.
Recommend this product: Yes
Originally posted on sephora.com
Did you find this review useful?
4/5
Virtue® isn’t quite like other hair care brands. That’s because we’re a biotech company revolutionizing hair health.
Discovered by bioscientists working in regenerative medicine, our Alpha Keratin 60ku® is clinically proven to replenish keratin lost due to daily damage, restoring hair to its healthiest state.
virtue
Curl Shampoo
The virtue curl shampoo has a smooth texture. I’m not a big fan of the scent, but it doesn’t linger. The lather is excellent when applying. I kept the shampoo in my hair for a couple of minutes before rinsing. I feel this line of hair care helps my waves and color in my hair.
Recommend this product: Yes
Originally posted on sephora.com