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Description
What it is: A waterproof, tinted eyebrow gel with an innovative brush that instantly fills, shapes, and sets brows for up to 16 hours of wear. What it does: Get fuller-looking brows with this waterproof, tinted, volumizing eyebrow gel infused with biotin, green tea, and lecithin. The innovative wand tip with hair-like fibers easily fills in sparse areas, while molded bristles tint, shape, and set. This product comes in a variety of shades to complement every brow color.
- Directions for use
- Ingredients
- Description
- Directions for use
- Ingredients
What it is: A waterproof, tinted eyebrow gel with an innovative brush that instantly fills, shapes, and sets brows for up to 16 hours of wear. What it does: Get fuller-looking brows with this waterproof, tinted, volumizing eyebrow gel infused with biotin, green tea, and lecithin. The innovative wand tip with hair-like fibers easily fills in sparse areas, while molded bristles tint, shape, and set. This product comes in a variety of shades to complement every brow color.
The amount of product you need to apply will vary based on your unique brow needs. To prevent depositing too much color on the first application, lightly press the wand on the inner corners of the tube to remove excess product. Then, use a gentle touch to sweep the brush through your brows to fill, shape and set. If you accidentally apply too much product in a certain spot, use a spooley brush (Brow Power Pencil works perfectly for this) to buff it out. To achieve a darker shade, simply apply additional coats.
AQUA/WATER/EAU, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, ALCOHOL DENAT., BUTYLENE GLYCOL, ACRYLAMIDE/SODIUM ACRYLOYLDIMETHYLTAURATE COPOLYMER, RAYON, ISOHEXADECANE, PROPYLENE GLYCOL, PHENOXYETHANOL, CAPRYLYL GLYCOL, AMMONIUM POLYACRYLOYLDIMETHYL TAURATE, POLYSORBATE 80, STEARETH-20, SODIUM LAURETH SULFATE, SODIUM DEHYDROACETATE, SORBITAN OLEATE, DISODIUM EDTA, TETRASODIUM EDTA, POTASSIUM SORBATE, SILICA, LECITHIN, ASCORBIC ACID, PANTHENOL, BIOTIN, MALTODEXTRIN, PHOSPHOLIPIDS, CAMELLIA SINENSIS LEAF EXTRACT, DEXTRIN, VITIS VINIFERA SEED EXTRACT/GRAPE SEED EXTRACT, NASTURTIUM OFFICINALE EXTRACT - NASTURTIUM OFFICINALE FLOWER/LEAF EXTRACT, HYDROGENATED LECITHIN, URTICA DIOICA LEAF EXTRACT/NETTLE LEAF EXTRACT, EQUISETUM ARVENSE EXTRACT, TOCOPHEROL, SODIUM CHLORIDE
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scd90
24/11/2023
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cortney215
04/04/2023
Great for a natural look
I’m kinda surprised this has so many negative reviews. I love this stuff! My natural brows are super light, this makes them look soooooo much better without looking fake.
Recommend this product: Yes
Originally posted on sephora.com
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SamiRo
02/02/2023
Bad applicator and worse residue
This is hands down the worst eyebrow product I’ve tried. First, the applicator is not user friendly. Because of the chunky tip, it is almost impossible to use just the comb part. Second, there isn’t a Lot of color transferred to your brow (probably because of the terrible applicator). Third and most importantly, once the product “dries down” it feels and leaves residue like you peeled a sticker off a jar.
Originally posted on sephora.com
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tastycupcake
13/09/2022
Not a fan of this product. There is essentially no color to it and is just like a clear brow gel.
Originally posted on sephora.com
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meebs0619
15/03/2022
Good gel, terrible applicator
I found the gel itself to be nice but the applicator is horrible - much too large for an eyebrow unless you're rocking thick brows to start with. I ended up swiping a bit on and then moving the product into place with an angled brush like I'd use with a pomade. Would not recommend since it's difficult to apply - unless you use your own spoolie or brush - which makes it a bad fit for travel or tossing in your bag.
Originally posted on sephora.com
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smarco97
15/01/2022
easy to use! works great!
Love this product! Looks so natural and so easy to use for a novice!
Recommend this product: Yes
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HeatherCaliGirl
10/12/2021
goopy and messy
Maybe this works for someone, but for me it was just a goopy mess. I have pretty healthy eyebrows with just a couple small bald areas that I like to fill in. This has an applicator tip that (I guess) you run through the brows before using the brush part to comb it through. It just made a mess and it’s going back. This color, universal taupe, is rather dark, just FYI.
Originally posted on sephora.com
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dulcefan
28/11/2021
This is great formula but why does the applicator handle crack? I have gotten 2 of these and both have broken. I won’t buy again.
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Aberdeenlassie
01/10/2021
Dried up and couldn't use it
I have used this product for so long, love it. But the reason for such a low star is. The last one I bought was dried out and had no glide to it and kept breaking off on my brow. Must be old stock. Couldn’t find an expired date on it.
Originally posted on sephora.com
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juleshause
12/09/2021
love it.
I love this stuff. FYI...side note, you better have brows to use this stuff, just saying. It will color and tame brows.
Recommend this product: Yes
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Mombie24
19/07/2021
Brush is hard to use, I did not love this. Color was good match but the style of brush made it hard to apply neatly
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kaydancechick
29/06/2021
10/10 would recommend! I've always been a die-hard for Anastasia dipbrow but this is on the same level. I actually like this better for a more natural look (where the dipbrow is great for a more defined look). The colour goes on great and literally stays ALL day. If I forget to take it off that stuff is still on the next morning, but comes off very easily with a light makeup remover or water and a cloth. Was originally gifted by the brand but will absolutely be re-purchasing.
Recommend this product: Yes
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Tged
26/03/2021
I’m probably not using it correctly or something. It’s also much more of a brown and a lot darker than I expected.
Originally posted on sephora.com
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Chaiteax
13/02/2021
I love this product! I am currently looking for a product that helps me achieve the most natural book as possible and this helps my browse a stay in place all day while making it look natural!
Recommend this product: Yes
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INNOVATIVE TECHNOLOGY IS IT.
IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas. In the hands of real women, these game-changing products become life-changing. The brand believes you’re an IT Girl the moment you try IT. Discover IT. Love IT. Believe IT.
it cosmetics
Brow Power Filler
Take your time
For all the negative reviews, I don’t think you’re using it right maybe? This is not a quick swipe and go brow product. You do have to wipe the excess of the application on the sides of the bottle and then gently apply to brows. It is possible to only get the tiny brush part and not get a big globby mess. You have to take your time. Once you apply the product, let it dry COMPLETELY! Then brush gently with a spoil brush. I have blonde eyebrows that you cannot see at all and this makes such a difference. So pretty and full. And trust me, I’ve tried all the products from elf to brands like Anastasia and hour glass.
Recommend this product: Yes
Originally posted on sephora.com