Brazilian Joia™ Strengthening + Smoothing Shampoo

4.7 2,893 reviews
Brazilian Joia™ Strengthening + Smoothing Shampoo
Our new + improved shampoo addresses the concerns for fine to medium hair: damage repair, dryness, ... Learn more

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  • Description

    Our new + improved shampoo addresses the concerns for fine to medium hair: damage repair, dryness, frizz, split ends, and hair weighed down by heavy formulas. Sulfate-free and color-safe.

      A blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture.

    Transform your next wash day into a private paradise with our iconic Cheirosa 62 fragrance.

    Clinically proven after one use:
    58% of damage repaired
    71% frizz reduction for 8 hours*
    Helps protect hair from future damage*
    76% of split ends mended*

    *After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.

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  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

Our new + improved shampoo addresses the concerns for fine to medium hair: damage repair, dryness, frizz, split ends, and hair weighed down by heavy formulas. Sulfate-free and color-safe.

  A blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture.

Transform your next wash day into a private paradise with our iconic Cheirosa 62 fragrance.

Clinically proven after one use:
58% of damage repaired
71% frizz reduction for 8 hours*
Helps protect hair from future damage*
76% of split ends mended*

*After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.

1. Wet hair thoroughly. Pour a quarter size amount of shampoo into the palms of your hands and rub together to create light lather.
2. Gently massage the product directly into your scalp for 1-2 minutes focusing on the roots.
3. While shampooing, finger comb hair in a downwards direction to effectively clean and remove any styling products you’ve used.
4. Rinse out and apply conditioner as directed. (We recommend Brazilian Joia™ Conditioner for maximum damage repairing + hydrating benefits.

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Fragrance, Glycol Distearate, Cocamide MIPA, Sodium Lauroyl Sarcosinate, Sodium Chloride, Bertholletia Excelsa (Brazil Nut) Seed Oil, Cocos Nucifera (Coconut) Oil, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Mauritia Flexuosa (Buriti) Fruit Oil, Euterpe Oleracea (Açaí) Fruit Oil, Chamomilla Recutita Flower Extract, Gardenia Jasminoides Fruit Extract, Caprylic/Capric Triglyceride, Coco-Glucoside, Coconut Acid, Isopropanolamine, Polyquaternium-7, Algin, Chitosan, Xanthan Gum, Carrageenan, Tetrasodium Glutamate Diacetate, Sodium Isethionate, Sodium Formate, Sodium Glycolate, Maltodextrin, Sodium Hydroxide, Sodium Benzoate, Sodium Sulfate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Oleate, Citric Acid, Ethylhexylglycerin, Phenoxyethanol, Benzyl Salicylate, Coumarin, Geraniol, Hydroxycitronellal, Limonene, Linalool.

Reviews

4.7/5
2,893 reviews
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4.7/5
2,893 reviews
Rating star Rating star Rating star Rating star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

Dawn

28/11/2024

5/5
User Review without direct purchase

Amazing for High Porosity Hair

This shampoo was life-changing for my High-Porosity hair. This really helped seal my hair and made it feel so much healthier. I think it's just a matter of finding what works for your hair type.

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Originally posted on Sol de Janeiro

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Elizabeth M.

20/11/2024

5/5
Testers' review

I bought For a Christmas

I bought For a Christmas present so I can’t review it at this point

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Deborah C.

17/11/2024

4/5
Testers' review

Smells good.

I did not notice a "strengthening + smoothing" effect, so it's probably too expensive for me to read order, but I'm glad I tried it once because it does smell good.

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Ashley B.

09/11/2024

5/5
User Review without direct purchase

Love this!

I have greasy hair so I cannot use this daily for some reason. I do however LOVE it for my travel shampoo. I use the larger bottle to refill a travel size shampoo bottle. It’s fabulous for an every now and then wash when I need a little extra moisture! Smells absolutely amazing!

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Daniela M.

02/11/2024

2/5
Testers' review

Strong chemical smell

The first bottle of shampoo I ordered had a very nice smell. However, the second bottle I got has a very strong smell of chemicals.

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Stephanie D.

30/10/2024

5/5
User Review without direct purchase

Shampoo is amazing!

This is by far the best shampoo I’ve ever tried. Doesn’t leave my hair heavy or greasy. It’s so soft , silky and smells amazing!!

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Jennifer B.

27/10/2024

5/5
Testers' review

Worth every penny!

This shampoo is expensive but so luxurious. It takes a small amount to get great results and it smells amazing. My daughters and I all love it.

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Christina w.

21/10/2024

5/5
User Review without direct purchase

My fave!

I adore this shampoo! I use it with the Brzilian Joia Conditioner and it's a win win! I have less breakage, and it leaves my hair feeling so soft! My hair is color treated and feels dry, but since using this shampoo, my hair has become so soft! Also, a little goes a long way!

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Rebecca B.

20/10/2024

5/5
Testers' review

I absolutely love this product!

I finally have my wavy hair under control. This product gives me enough conditioner and shine to control my flyaways.

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Donna E.

17/10/2024

2/5
User Review without direct purchase

The Shampoo Is Better Than The Conditioner Or Leave-In Conditioner

I used this shampoo once with the matching conditioner, once with the milky leave-in conditioner, and then alone. It lathers and cleanses very well, but it is simply too drying. It made my scalp itch. It did not moisturize or smooth my thick, straight, fine hair; it caused terrible frizz. The scent was not as overpowering as other Sol de Janiero products, which I appreciated; however, the fragrance was still irritating to my scalp and face. When my hair touched my face, it turned red, burned, and itched. I had to stop using it.

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Lisa C.

26/09/2024

5/5
Testers' review

Works great!

I love the Brazilian Joia™ Strengthening + Smoothing Shampoo, it smells and works great! My hair is so soft and shiny!

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Aiden R.

24/09/2024

5/5
Testers' review

THIS IS GREAT!!

It actually works really good and it is so easy to work with. It smells AMAZING too.

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Natalie M.

14/09/2024

5/5
Testers' review

Shampoo is great!

We all love this shampoo and conditioner in our house. It smells amazing and the scents lasts all day!!!

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Abbey P.

13/09/2024

5/5
Testers' review

Love it!

This is surprisingly fantastic shampoo. I’m always shocked at how much I love hair products from Sol De Janeiro. I usually buy only salon brands so my standards are high. My hair is thin and fine and my scalp is oily. I also bleach it a couple times a year so it can be high maintenance, especially right now since the roots have grown out a lot. This shampoo with the matching conditioner has the nourishing moisture my dry ends need without making my roots too oily. It makes my hair look shiny and healthy and of course, it smells incredible.

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Originally posted on Sol de Janeiro

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Sol de Janeiro celebrates every body. This is Body Joy – no rules. Only celebration. Experience our addictive gourmand scents and luxurious textures, inspired by Brazilian Beauty Secrets and made with nutrient-rich ingredients. Body-loving and delicious from head to toe. Come and join the party.