Aveda Men Pure-Formance Firm Hold Gel

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Aveda Men Pure-Formance Firm Hold Gel
Lightweight styling gel delivers maximum hold, control, definition and shine. Contains UVA ... Learn more

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  • Description

    Lightweight styling gel delivers maximum hold, control, definition and shine. Contains UVA protectors to help shield hair from dying effects of the sun.

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  • Directions for use

  • Description
  • Directions for use

Lightweight styling gel delivers maximum hold, control, definition and shine. Contains UVA protectors to help shield hair from dying effects of the sun.

Work a small amount between palms and apply evenly through damp hair. Allow to dry naturally.

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Aveda is the leading high-performance, plant-based hair and skin care brand, trusted by millions of guests and thousands of artists and salons around the world. Our promise is to care for the whole you, connecting beauty, well-being and sustainability. Our powerful products are rooted in nature and inspired by the bold self-expression of art and style from around the globe. We are a cruelty-free brand and work to make a difference in the world by using recycled packaging, responsible sourcing and manufacturing, and raising money for clean water during Earth Month.