Alpha Keratin 60ku®

100% bio-identical to the+H29 keratin that makes up your hair

Clinically proven to replenish keratin lost due to daily damage

LEARN ABOUT THE SCIENCE BEHIND VIRTUE®

 

Our proprietary, multi-patented technology, Alpha Keratin 60ku®, is a 100% bio-identical protein that’s clinically proven to repair damage and strengthen all hair types and textures, restoring it to its healthiest state.

Discover The Flourish® Collection For Thinning Hair

Flourish® helps balance the scalp microbiome while thickening and repairing strands, so hair looks incredible while you’re growing more.

VIRTUE

Flourish Shampoo for Thinning Hair

20.75 OMR
240 ml
2 products available

EXCLUSIVE
VIRTUE

Flourish Conditioner for Thinning Hair

21.50 OMR
200 ml
2 products available

EXCLUSIVE

Hair Repair For All

1
/4
CLEANSE & HYDRATE WITH SMOOTH SHAMPOO & CONDITIONER

Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Smooth Conditioner, rinse thoroughly.

2
/4
FOLLOW WITH DAMAGE REVERSE™ SERUM

Apply 2–3 pumps of this leave-in treatment daily, from roots to ends, on damp or dry hair before styling.

3
/4
LOCK OUT HUMIDITY WITH FRIZZ BLOCK™ SMOOTHING SPRAY

Towel dry hair, divide into sections, spray product evenly and then blow-dry. Heat is required to activate benefits.

4
/4
FINISH WITH HEALING OIL

Shake well before each use to mix key ingredients and activate the formula, then shake a few drops into hands and work throughout damp or dry hair. Style as desired.