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Captivating

[This review was collected as part of a promotion.] Huda Beauty Blush Filter Soft Glow Liquid Blush UBE Cream is a captivating and impressive shade of lilac and pink. This gorgeous texture is lightweight, blending seamlessly into the skin, giving a flawless and natural look. This formula is buildable, allowing me to adjust the shade to my liking, subdued for a classic look or darker for bold and daring, giving the perfect glow. I highly recommend this blush and would purchase it again.

Pretty Shade

[This review was collected as part of a promotion.] I received something in exchange for this post. This product surprised me. My skin is fair so I was worried this would look too pigmented on, however it was subtle and pretty. The color is a light lilac which is a great spring blush shade for the near season. Overall loved the applicator and finish of the blush.

love

[This review was collected as part of a promotion.] I recently just got the ube blush filter from huda beauty. I love the candy smell this one has. I've been wanting to find a cooler toned liquid blush and this one fit the bill! so excited to see how it lasts all day

Expectations and Performance Exceeded

[This review was collected as part of a promotion.] This is a gorgeously pigmented color. It's a pink/purple hue with an emphasis on the pink. I was not sure if it would look good on my very light skin but it looks beautiful! It even has a sparkle/glitter (which I Love) I'm 43 and I find it completely appropriate. It's done very well. I'm still learning the art of liquid/cream blush but I do know that this blush is very buildable and blendable. It also has strong staying power, so I don't see it coming off during a workout or a hot, humid day. I found an oil based cleanser worked the best to take it off. I played around with it and I also used a little on my lips and as an eyeshadow too with great success so I consider this blush as multi-use. I also think the packaging is really really cute. Overall, my expectations were exceeded as well as its performance.

Such an amazing blush!

[This review was collected as part of a promotion.] The color payout is so beautiful and it’s insane. How a little bit goes such a long way. Gives you the perfect Rosie cheeks and is easy to blend and apply. I also absolutely love the packaging. Would recommend this to a friend!

Great!

[This review was collected as part of a promotion.] The Huda Beauty UBE Blush Filter is a game-changer! The formula is lightweight, blends effortlessly, and gives a natural, dewy flush that lasts all day. The packaging is sleek and easy to use, making it perfect for on-the-go touch-ups. It’s the perfect addition to my makeup routine, and I love how it enhances my look without feeling heavy. Highly recommend! LOVEE

My new pink/purple go-to blush

I'm obsessed with a pinky/purple blush, especially at this time of year. As someone who has a few similar colors in different brands/formulations (the closest I had before purchasing was the Em Cosmetics lilac serum blush), I had no business buying yet another blush in this color family, but I'm so glad I did. Immediately vibrant on the first application but still buildable, the color payoff is strong without being intimidating or overwhelming. I had an easy time blending it out on bare skin and over complexion products; in neither case was the application patchy. I haven't tested over a long period of time yet, but if the swatch on my hand is anything to go by, it sets pretty nicely without a lot of budge room after it dries down. If you/your skin can stand a scented makeup product (as with all Huda products, this is dripping in fragrance), I'd recommend picking it up - I think it's going to be my new staple liquid that I reach for when I'm in a pink mood! That said, while it is distinguishable enough from other similar blush shades in my collection, the color is not so radically different from other pinky/purpley blushes once it's on the skin; you don't need this if you already have a similar product.

So happy I gave this a shot!!

[This review was collected as part of a promotion.] I was skeptical at first because it is definitely a purple color, but now this is my favorite blush! I’m a pale girly and the color looks absolutely amazing on me! The formula is creamy with a nice smell of…grape?? I have been wearing this now for a couple weeks and it’s the only thing I wear. A must have and a new favorite!

Loving this

[This review was collected as part of a promotion.] I am absolutely obsessed with this blush. It is so perfect. The shade is absolutely stunning. It blends so well into my skin and it just looks so natural and glowy. It’s definitely my go to and I’ve added it into my make up routine!

The prettiest purple/pink color!

[This review was collected as part of a promotion.] This is my new go-to blush! I was a little worried when I first opened to see it was very purple, but I was pleasantly surprised to see it blended out to be the prettiest flushed purply/pink color! It was so easy to blend out and was very pigmented, but still easily buildable to your preference. Absolutely love love love this color.

[This review was collected as part of a promotion.] I was surprised how flattering this color was on my skin tone! It’s also really nice to mix with other blushes you want to have more of a purple undertone - which is great because not a lot of products mix well with others. I love this so much!

[This review was collected as part of a promotion.] All I can say is WOW! This blush is perfect for everyday makeup. It looks so natural and blendable and lools glowy. You can reapply over makeup with no problem. It’s become my favorite blush. Will never go back to anything else.