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Description
What it is:
An eyeshadow primer that helps shadow go on more smoothly and keeps your color vibrant and crease-free for 24 hours.
What it does:
One swipe of Urban Decay’s Eyeshadow Primer Potion and you'll never want to wear eyeshadow without it, again. Formulated with a space-age polymer technology, it glides on smoothly to fill in imperfections on the surface of your lids, prepping them for all-day shadow. Drying invisibly and blending beautifully, this product works on all skin shades.
With two ways to apply it, either directly from the tube or using its flocked wand applicator, you get precise, controlled application every time.
What it is formulated WITHOUT:
- Parabens
What else you need to know:
This coveted primer now comes in revamped packaging featuring gorgeous ombré artwork and a faceted, jewel-like cap including a flocked wand for easy application. - Directions for use
- Ingredients
- Olfactory notes
- Description
- Directions for use
- Ingredients
- Olfactory notes
What it is:
An eyeshadow primer that helps shadow go on more smoothly and keeps your color vibrant and crease-free for 24 hours.
What it does:
One swipe of Urban Decay’s Eyeshadow Primer Potion and you'll never want to wear eyeshadow without it, again. Formulated with a space-age polymer technology, it glides on smoothly to fill in imperfections on the surface of your lids, prepping them for all-day shadow. Drying invisibly and blending beautifully, this product works on all skin shades.
With two ways to apply it, either directly from the tube or using its flocked wand applicator, you get precise, controlled application every time.
What it is formulated WITHOUT:
- Parabens
What else you need to know:
This coveted primer now comes in revamped packaging featuring gorgeous ombré artwork and a faceted, jewel-like cap including a flocked wand for easy application.
For makeup that lasts:
- Apply a touch of eyeshadow primer potion to your eyelid. Use the applicator to blend the formula until it blends into your skin.
- Apply your eye shadow, 24-hour wear guaranteed.
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].
Notes of freesia
Notes of jasmine absolute
Notes of rose essence
14,341 reviews
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14,341 reviews
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rkarm
16/01/2025
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nettiespghetti
15/01/2025
not effective - very oily
very oily and doesn't help eyeshadow or liner stay in place
Originally posted on sephora.com
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Jessica
14/01/2025
Average
I had high hopes for this primer but am quite disappointed. It feels quite wet on my eyelids and I don’t like the applicator - I either get loads out or none at all! My eyeshadow definitely goes on a lot nicer but still settles in my crease very quickly. Overall not worth the money.
Originally posted on Sephora-uk
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juliejulie1028
13/01/2025
Will be making this my go-to primer
I was looking for a replacement for my Too Faced primer since they changed their packaging/formula it’s just gone downhill and this is it!! At first I thought it was a little greasy but it absorbed right in and my eyeshadow looked great, WAY better than when I was using Too Faced. I never write reviews but this stuff blew me away.
Recommend this product: Yes
Originally posted on sephora.com
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tmeagan2000
10/01/2025
Amazing!!!
Helps my eye makeup stay on all day, even if I’m bawling my eyes out at a concert! (Photo included for the after moshing at a show proof)
Recommend this product: Yes
Originally posted on sephora.com
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barbiebren
10/01/2025
💜
This is the first time I've tried an eye primer and I thought there would be no difference between using concealer as a primer or a real primer, and the truth is that there is, my eye shadows are very pigmented and they don't crack when I apply them
Recommend this product: Yes
Originally posted on sephora.com
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Nikki
08/01/2025
Amazing
My eyeshadows are finally staying on my hooded eyelids :D
Originally posted on Sephora-uk
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kmmm1
02/01/2025
My stick eye shadow stays on great and does not crease, it stays on until I take it off.
Recommend this product: Yes
Originally posted on sephora.com
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safreej
28/12/2024
Love this primer, but packaging needs improvement.
My go to eye shadow primer. Love that it’s more hydrating, only complain is the packaging. It seems to pool up to the base with use over time, so it gets a little messy.
Recommend this product: Yes
Originally posted on sephora.com
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Over40inTexas
26/12/2024
An opaque eye primer that works for over-40 skin
After using a whole tube of the Urban Decay/Eden eye primer, it was out of stock so I tried several other brands often recommended for the over-40 eyes. Even the ones that claimed to be moisturizing creased by mid-day. Finally, the UD eye primer was back in stock. It is the only one that gave an opaque/cream colored finish - it covers the tiny red veins on my lid, and helps the shadow last until you take it off.
Recommend this product: Yes
Originally posted on sephora.com
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AlexaX
23/12/2024
Un-dupe-able.
I wish I could say that there are dupes but there are not. I’ve tried everything else and been disappointed. This is THE ONE. Keeps glitter down, tbh the only fallout I ever had was with the moon dust which look pretty but like I said, too much fallout. This keeps every other shimmer/glitter/matte DOWN GOOD. As long as you lay a base colour down blending is very doable. Will continue to repurchase.
Recommend this product: Yes
Originally posted on sephora.com
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sasstea
21/12/2024
Great product
This is great. It goes on smooth and easy. My eyeshadow stays on all day yet is easy to remove at night. Love this product.
Recommend this product: Yes
Originally posted on sephora.com
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lesley14
05/12/2024
I’m a huge fan of Urban Decay but as I’ve gotten older I just don’t look through it too much! I discovered the primer with Sin and I’m in love. Definitely recommend
Recommend this product: Yes
Originally posted on sephora.com
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AmyinLV
04/12/2024
Usually love urban decay
I love Urban Decay eyeliners, and I thought I had purchased this primer before, and afterbTt-Faced changed their formula I settled on a mini of this. I don't wear makeup everyday, but this mini still did not last me long. I wouldn't have minded if the primer worked, but I found a lot of creasing and wearing off at the end of the day. I really wanted to love this primer and try their sparkly primer formula next, but I'm not repurchase this brand of eye primer after this.
Originally posted on sephora.com
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Our story opens in the mid-‘90s, when pink, red and beige enslaved the prestige beauty market. Flying in the face of this monopoly, Urban Decay unleashed a line of lipsticks and nail enamels inspired by seedier facets of the urban landscape. The vibe since day one? Beauty with an edge™.
urban decay
Eyeshadow Primer Potion
Always stocked in my kit!
I will always have this stocked in my makeup kit. I’ve tried using concealers and foundation as bases, but nothing quite compares to the lasting power of this product. It keeps my shadow in place, and doesnt crease.
Recommend this product: Yes
Originally posted on sephora.com