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Eyeshadow Primer Potion

4.5 14,325 reviews
Eyeshadow Primer Potion
What it is: An eyeshadow primer that helps shadow go on more smoothly and keeps your color vibrant ... Learn more
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  • Description

    What it is:
    An eyeshadow primer that helps shadow go on more smoothly and keeps your color vibrant and crease-free for 24 hours.

    What it does:
    One swipe of Urban Decay’s Eyeshadow Primer Potion and you'll never want to wear eyeshadow without it, again. Formulated with a space-age polymer technology, it glides on smoothly to fill in imperfections on the surface of your lids, prepping them for all-day shadow. Drying invisibly and blending beautifully, this product works on all skin shades.

    With two ways to apply it, either directly from the tube or using its flocked wand applicator, you get precise, controlled application every time.

    What it is formulated WITHOUT:
    - Parabens

    What else you need to know:
    This coveted primer now comes in revamped packaging featuring gorgeous ombré artwork and a faceted, jewel-like cap including a flocked wand for easy application.

    Read more
  • Directions for use
  • Ingredients
  • Olfactory notes
  • Description
  • Directions for use
  • Ingredients
  • Olfactory notes

What it is:
An eyeshadow primer that helps shadow go on more smoothly and keeps your color vibrant and crease-free for 24 hours.

What it does:
One swipe of Urban Decay’s Eyeshadow Primer Potion and you'll never want to wear eyeshadow without it, again. Formulated with a space-age polymer technology, it glides on smoothly to fill in imperfections on the surface of your lids, prepping them for all-day shadow. Drying invisibly and blending beautifully, this product works on all skin shades.

With two ways to apply it, either directly from the tube or using its flocked wand applicator, you get precise, controlled application every time.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This coveted primer now comes in revamped packaging featuring gorgeous ombré artwork and a faceted, jewel-like cap including a flocked wand for easy application.

For makeup that lasts:
- Apply a touch of eyeshadow primer potion to your eyelid. Use the applicator to blend the formula until it blends into your skin.
- Apply your eye shadow, 24-hour wear guaranteed.

Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

Notes of freesia
Notes of jasmine absolute
Notes of rose essence

Reviews
4.5/5
14,326 reviews
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Terms and conditions of publication

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4.5/5
14,326 reviews
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  • 2 Rating star
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Terms and conditions of publication

jennxbabe

28/11/2024

5/5
Verified buyer

Crease-free base, lasting liner & vibrant shadow

I have oily eyelids and depend on Urban Decay's Primer Potion to maintain the longevity of my eyeliner and vibrant eyeshadow. There is definitely a difference using this primer vs no primer. Sometimes I use this primer even if I'm not wearing eye makeup to keep the oils at bay.

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Recommend this product: Yes

Originally posted on sephora.com

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zenabella

25/11/2024

1/5
User Review without direct purchase

Did not work for me

This did nothing for me. I only use powder eye shadows and did not notice any difference when I used this product.

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19/11/2024

5/5
User Review without direct purchase

Tried multiple brands and this is one of the best.

Love this stuff. Stayed all day and didn’t cake at all.

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Recommend this product: Yes

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spacecadet347

16/11/2024

2/5
Verified buyer

Why is it gritty?

Does not grip the eyeshadow and does not stay all day. Not to mention why does the product come out gritty? Wish Fenty still had their eyeshadow primer. Consider me still on the search.

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casey1023

07/11/2024

4/5
Testers' review

Fav

The packaging is pretty much the same as their other products. This was thick and didn't need a lot. For the price, l'd buy it. It didn't have any weird smells. Make my eyeshadow last longer and look even better.

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Recommend this product: Yes

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MummyHeather

01/11/2024

4/5
User Review without direct purchase

Great colour payoff; formula could be a tad better

This is a could eyeshadow primer. My only qualm is that this particular formula is a little too matte, to the point that I cannot easily blend out my eyeshadow on top of it. It has amazing colour payoff, but poor blending.

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Recommend this product: Yes

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kd4wg01

31/10/2024

5/5
User Review without direct purchase

eyeshadow staple!

My very first "high end" buy when I was teen. (I'm 32 now) Still my best and favorite eyeshadow primer. I've tried many different brands to venture off but they all crease on me. I will forever buy this and NEVER change again. So PLEASE Urban Decay, DO NOT ever discontinue this product. THANK YOU for keeping my eyeshadow in place and legit crease free!

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Recommend this product: Yes

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Sheade

29/10/2024

5/5
Verified buyer

10+ years of primer potion

I've used this primer for over 10 years; for everyday and eccentric makeup looks. It's the best eye primer I've used, even after trying other brands. A wonderful base for creating blended mattes, a canvas of colors, and shiny metallic looks.

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Recommend this product: Yes

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Ally2026

26/10/2024

1/5
User Review without direct purchase

Not it.

I really wanted this product to work. Unfortunately, it skipped a lot with little product on the wand.🙁

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riley2400

24/10/2024

5/5
Verified buyer

The only 100% staple in my routine

I’ve been using this product for years! It’s the only eyeshadow primer that doesn’t leave creases in my eyeshadow at the end of the day. Even when I have to wear makeup literally all day it’s still perfect

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Recommend this product: Yes

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Shai285

21/10/2024

5/5
User Review without direct purchase

Classic Primer- Highly recommend if you want your shadow to last all day

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Recommend this product: Yes

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white34

20/10/2024

1/5
Verified buyer

Don’t buy if you want your makeup to look good

Terrible. Leaves me with a horrible crease mark every time. Going to return it.

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niya829

19/10/2024

5/5
Testers' review

The packaging is stunning, and feels so regal. It does prime well but it's a little too heavy for my liking. The shadow is long lasting when applied over the primer and lets the colors pop.

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Recommend this product: Yes

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nessie111

14/10/2024

4/5
Verified buyer

Does the trick!

Has the staying power is was hoping for. Will repurchase.

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Recommend this product: Yes

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Discover The Brand
URBAN DECAY

Our story opens in the mid-‘90s, when pink, red and beige enslaved the prestige beauty market. Flying in the face of this monopoly, Urban Decay unleashed a line of lipsticks and nail enamels inspired by seedier facets of the urban landscape. The vibe since day one? Beauty with an edge™.

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Eyeshadow Primer Potion