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Good product!

[This review was collected as part of a promotion.] I’m so happy with the effects of this shampoo! It really tamed my frizzy, damaged, bleached hair. I haven’t had a shampoo work that quickly before in my life so I’m super pleased! In combo with with a good conditioner, this product works wonders. This product was sent to me by Virtue but all opinions are my own.

Nooo

Wanted to love this but it sent my hair into protein overload, didn’t even get to try the conditioner because I sent it back immediately. Lots of hair fall, brittle hair, straightened waves, a mess

Virtue Smooth Shampoo for Coarse & Textured Hair

3-stars. Smells terrible. Very thick and rich. Didn't care for it and would not care to purchase again.

After using I’ve noticed a reduction in frizz and it smells amazing!

Light & Soft

I really enjoyed this shampoo. It made my hair feel so soft!

Totally Delivered

[This review was collected as part of a promotion.] Normally my hair is isn’t so frizzy but in the summer, especially if I go on a tropical vacation, my hair gets so crazy frizzy and poufy So that’s why I tried this shampoo in the first place and it totally delivered!! 10 out of 10

Not for thick curly hair

Contrary to what the product claims, this shampoo is not for curly and thick hair, even worse if color treated. This makes your hair so dryyy, goodluck untangling your hair in the shower even with a mask or conditionner in it. I much prefer the Pureology smooth shampoo in the red bottle.

Love how milky the texture of this shampoo is. Not only does it feel hydrating to the hair but it really works through the hair making it feel healthy! I highly recommend this product for someone with very dry hair!

Truly a holy grail for thick, coarse hair

I have thick, frizzy, wavy hair that has always been difficult to manage. Some of it is coarse, and there are at least three curl patterns. I've tried other smoothing shampoos and conditioners, and while they've handled my frizz, they've weighed down my hair or not made much of a difference. This is the first brand that has actually delivered - it softens and smooths my coarser hair, and makes my waves light and bouncy without drying them out. I need fewer styling products to make my hair do what I want (currently just the JVN air dry cream, where I used to need a curl cream, and a gel, and a spray). The price is pretty steep, but the shampoo is really concentrated, so I just need a tiny bit, even for the amount of hair I have, so I hope the bottle will last a long time.

Virtue has a lot of amazing products and I am so happy I got this! The shampoo works wonders for my hair and I love it. I have pretty frizzy wavy hair and it makes my hair end up looking incredible. Love it!

Love this formula on my frizzy curly hair!

I have very curly hair and I noticed that this shampoo does a nice job cleaning my hair while also calming the frizz and tangles. I love how this shampoo is sulfate free and comes in recyclable packaging. Smells lovely too!!

Perfect for summertime!

Virtue smooth shampoo worked really well with my hair, especially from someone who struggles with frizzy-ness. I noticed the top of my scalp is not as frizzy while using this. This will be my go to shampoo for summer time!